Heart Blog

At the center of the philosophy of Heart is the entrepreneur's core values, those beliefs he holds to be good and important. Upon this foundation, the entrepreneur builds his brand, which, in the twenty-first century digital economy, is his authentic voice, his vision, his values, his meaning and his purpose.

Heart is your intellectual and emotional energy. Heart is truth, integrity, and honesty. Heart is being true to yourself and your values. Your heart gives meaning to your life. Let it pervade through all you do and people will respond in kind. Heart-centered work is done for the purpose of making a profit as well as empowering people and improving communities. Heart is the highest expression of business. Heart will fulfill the desires of a company's employees, its shareholders, its customers and its community. A company operating with heart will be, Extraordinary.

Your business's brand once meant little more than the logo on your letterhead. Today, with the advent of social media and vocal online customers, branding means so much more.

In the twenty-first century, your brand is your voice, your vision, your values, your meaning, and your purpose; it’s now less about what you’re selling, and more about how people identify with what you believe.

In Heart: Building a Great Brand in the Digital Age, entrepreneur and business consultant Dan Pestretto lays out a simple but powerful roadmap for growing your brand, based on his Principles of Heart.

When you add your heart and passion into your business model, customers can't help but notice—and respond to—,your sincerity and vision. Truly believing in what you're doing strengthens your reputation, while putting your heart into customer service ensures consumers have a positive experience with your company—a vital component of branding in a world where one negative Tweet can ruin a brand's reputation in days.

Thorough, insightful, and entertaining, Heart offers entrepreneurs a chance to reach out to the public, creating a connection that benefits businesses and customers alike.


"Your book is the heart of the matter. It resonates with your joy, your love, your passion, your deep conviction that life and your business are about heart. To everyone who might be interested in getting their business to be great, read this book. Live it. With love."
Michael E. Gerber author of The E-Myth books and Awakening the Entrepreneur Within.


To Life!

You only have one life, so live a life of meaning. When will enough be enough? What will have to happen before you realize that we are all in our one and only chance at it? It’s happening now and we don’t get do-overs. When will you stop settling for less than you deserve? “Commit […]

Having a Business that Works for You

Work On It, Not Just In It To have a business that works for you, will require shifting your perspective. “Working on your business” is not about delivering well-manicured landscapes, great design or efficiently managed construction. It’s about getting your business to deliver great work to your customers, without you. It becomes possible when you […]

HOUZZ: Unwind With Gorgeous Garden Retreats

As certified houzz marketers We like to show some of the beautiful work that’s pictured on houzz. We have a huge appreciation for good work and would like to share our blog post with houzz. Location: Dedham, Massachusetts Who uses it: Christine St. Jean and husband Tim Heckel share this space with neighbors and friends when […]

Landscape Projects Go the Whole 9 Yards

It’s Memorial Day Weekend. One the biggest problems we face as landscape professionals is taking the lows out of our production cycles. After July 4th sales drop way off. The time to market for those possible sales is now. This content comes straight from Houzz. I publish it now in the hopes of inspiring some marketing that […]

Life Before Auto-CAD

I am happy to say I am too young to remember these times. I remember blueprints though. And that ammonia smell to make copies. There are lots of people working in our industry today who have no idea what it was like before CAD. There WILL be lots of people who will not remember what […]

9 Reasons to Consider Good Design

Let’s start with a definition and a quote: “Design is not just what it looks like. Design is how it works.” -Steve Jobs   Good design works well, feels right and communicates. Good design doesn’t start with an aesthetic objective, good design starts with a communication objective Design makes a good first impression. You only […]

Eat Love Work

Thanksgiving is the greatest American holiday if you ask me. It has family together and eating. And it says tons about what we believe is important. The holiday is all about being grateful for what we have and giving thanks to our families, our friends and our work. It’s also the beginning of the Holiday season, […]

Systemization Series: Core functions of business — Leadership

Creating the business that you want, requires a well-defined description of that future business. You need to be able to clearly see your business in your mind’s eye. In this way, you can guide the business from where you are today to your vision of your business's future . The Leadership core function holds all of the systems for guiding and managing the business. In our work with businesses both big and small, this area is often the most deficient. It’s not the sexy side of any business, but guiding and managing systems create the real difference in what businesses achieve. Continue reading →