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Tag Archives: Salesperson

The Key to a Company’s Success? Turns Out Science Proves, It’s Sales!

Harvard Business Review, HBR, recently posted a very interesting article on what makes companies successful “Three Rules for Making a Company Truly Great” http://hbr.org/2013/04/three-rules-for-making-a-company-truly-great/ar/1 Their metric was Return On Assets (ROA). They looked at over 25,000 companies from 1966 to 2010. “After repeatedly trying and failing to isolate measurable behaviors that were consistently relevant to […]

Effective Marketing: A Salesperson’s Best Friend.

Salespeople have an insatiable need for leads. Motivated salespeople need a pipeline of leads to support and sustain their livelihoods. Marketing must bring in the right prospects; interested people who are attracted to the company’s brand and are ready to purchase. When branding is true to you and your company’s strengths and the marketing targets […]