Your business is a means to an end.
It’s a place to grow, to discover who you are, what’s important to you and how you want to express yourself in the world. It’s a place for exploration, discovery, and self-expression. A place for creativity. Not just creativity in the landscapes you work on, but in the innovation, you bring to your business and its organization. Your business should be a place that gives you more life.
"Your business should be an opportunity worth pursuing"
To create a business that serves your life, you’ll have to fulfill a dream or meet a specific need for your customers.
“Your way of doing it, when informed by your values will make your company stand out from the competition. Guaranteed.”
Your product or service must delight and enchant your customers. Just as importantly, your business must meet your financial goals as well. Get the picture?
Fashioning your vision for your company as a service that consistently delights your customers and making a profit is the goal. Doing this requires a deep understanding of your target market and a well-crafted, tested business model. An opportunity worth pursuing is the verification that your financial goals can be met by your business while satisfying the needs of your target market.