Fine Gardening

Fine gardening is not amped up landscape maintenance. Fine gardening is something totally different. As such, it needs to be priced and sold differently.

We understand that fine gardening cannot be rushed. It involves a level of expertise, skill and knowledge that requires time. Our horticulturalists are well versed in the challenges of working for fussy, very particular clients, who expect nothing but the very best. This program is onsite training at your shop or on your properties.
From the soil to the leaves of their tallest trees. Fine Gardening is a great service for companies that want to vertically integrate and offer comprehensive landscape services without purchasing a lot of equipment.

Higher margins, lower costs.

Become the go to company and the sought after experts for all of your clients’ horticultural needs. We can show you how.
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Sales Training

Our Sales Training Classes teach your salespeople how to guide prospects through a systemized, extremely effective, and repeatable sales process. The process we teach orchestrates the interaction between your salespeople and your potential customers and has been crafted over 35 years of selling landscape services. Our sales training can:

  • Bring sales teams to 70% close rates.
  • Teach you how to develop trust, based on expertise and not sales techniques.
  • Show you how to make an emotional connection through understanding your prospects needs.
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"A 400% increase in profitable revenue! [...]Passion for excellence, Drive to serve and commitment to truth. A game changer for us."
JEFFREY DAWKINS
Controller - Green Thumb Nursery and Landscaping
​Cayman Islands, Grand Cayman
"Dan's sales training helped me immensely with my sales efforts guiding me whenever I needed help. He has been a great resource, a sounding board and teacher."
SANDRO FELIPPE
Sales Manager - GreenThumb Nursery
​Cayman Islands, Grand Cayman
"A great coach and empathetic listener. It was great to be heard. Our work together is greatly responsible for the success I’ve had as a sales person"
RICH ADAMS
Sales Manager - Teufel Nursery
​Hillsboro, Oregon

Horticultural Training

It’s hands on, at your site, on your customers’ properties, and in the shop training. Our training is based on sound scientific horticultural practices, learned through trial and error in our customers’ landscapes.

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Speaking Engagements: Keynotes, Workshops and Seminars

Dan Pestretto gives high energy, entertaining, informative and motivating presentations. They are heart, values, science and art based. His, speaking engagements for landscape business owners are informed by his over 35 years in the industry.
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"Articulate, well focused on his subject matter and generous with his time. Knowledge of the landscape/nursery industry is exceptional: furthermore, he breaks down the sales process in a way that is easy to digest."
DARRYL NEWMAN
Connecticut Nursery and Landscape Association President
Newtown, Connecticut