Website Design Studio

We are dedicated to creating websites. Our job is to drive user actions that quickly elevate to the next level of engagement.

We practice the art of telling your brand's truth in a way that compels your website's viewers to your call to action.

How it works


At SOD our focus is on sales. We understand that the sale doesn't begin on the sales call, but with the brand. Your brand is reflected in everything your company does, including its website.

The purpose of your website is to start a conversation


First and foremost we place your target audience at the heart of what we create.

We obsess about everything; content, layout, subtle cues of typeface, color, photography.


The art of storytelling is the glue connecting everything. We believe delivering great brand engagement starts with a great story. As in anything done creatively, developing your content is a process. Our process is this:

  • Storyboarding
  • Editing
  • Filming (if needed)
  • Illustration
  • Photography


Our process is systematic. It allows us to work fast, efficiently and iterate quickly. Speed and efficiency translate to surprisingly low cost. We deliver extraordinarily great product that will delight and enchant your target audience.

The product we deliver will be on the hosting site of your choice. No monthly rental fees, no weirdness about ownership of your site. You own it, you host it where you want.


Pricing for each site we do is individually considered and tailored to your exact specifications.

Our sites are hand coded, written and designed by people who take the time to really know get to know you, your brand and your business. Everything we do is custom-made for your business, your sales process and your audience.

We'll also include a 30 day, free maintenance period.

Artisan work

Or you could call it, handcrafted digital.

Our process allows for a bespoke work of art for each and every project. Yup, whether you're completely new to this "interweb thingie" or just need a renovation or an update, we'll go the extra mile to make your product perfect.


We believe in function before form.

We follow web standards and best practices to create accessible designs that are intuitive, effective and still gorgeous to look at.

Small & Mighty

Or you could call it, handcrafted digital.

We're small, but a perfectly-formed team, enhanced by an extended family of specialists, who are amongst the best at what they do.


Sales Training

Our Sales Training Classes teach your salespeople how to guide prospects through a systemized, extremely effective, and repeatable sales process. The process we teach orchestrates the interaction between your salespeople and your potential customers and has been crafted over 35 years of selling landscape services. Our sales training can:

  • Bring sales teams to 70% close rates.
  • Teach you how to develop trust, based on expertise and not sales techniques.
  • Show you how to make an emotional connection through understanding your prospects needs.
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"A 400% increase in profitable revenue! [...]Passion for excellence, Drive to serve and commitment to truth. A game changer for us."
Controller - Green Thumb Nursery and Landscaping
​Cayman Islands, Grand Cayman
"Dan's sales training helped me immensely with my sales efforts guiding me whenever I needed help. He has been a great resource, a sounding board and teacher."
Sales Manager - GreenThumb Nursery
​Cayman Islands, Grand Cayman
"A great coach and empathetic listener. It was great to be heard. Our work together is greatly responsible for the success I’ve had as a sales person"
Sales Manager - Teufel Nursery
​Hillsboro, Oregon

Horticultural Training

It’s hands on, at your site, on your customers’ properties, and in the shop training. Our training is based on sound scientific horticultural practices, learned through trial and error in our customers’ landscapes.

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New Service

Speaking Engagements: Keynotes, Workshops and Seminars

Dan Pestretto gives high energy, entertaining, informative and motivating presentations. They are heart, values, science and art based. His, speaking engagements for landscape business owners are informed by his over 35 years in the industry.
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"Articulate, well focused on his subject matter and generous with his time. Knowledge of the landscape/nursery industry is exceptional: furthermore, he breaks down the sales process in a way that is easy to digest."
Connecticut Nursery and Landscape Association President
Newtown, Connecticut