Connected? Social Media for Landscape Companies

There are lots of great landscaping businesses out there making a ton of money every year that don’t twitter, tweet, blog or Facebook. Are they wrong? They are building exceptional businesses through personal relationships by differentiating themselves; focusing on design, quality and value. Yes they value connection, but their connections are not web based, they’re real time and in person.

Relationships are built slowly over time. Yes, it takes longer to develop relationships in the real world face to face, but that’s where our gardens grow. Real returns come from relationships, ROR Return On Relationships* is the way to build a business. Focusing on respect, dignity, and continual improvement, adding value to your services is how to build an exceptional business. Building a brand that connects you and your employees to your competencies and core values, is what works.

Am I saying all of this new-fangled “inter-web” stuff doesn’t work? No not at all. A business owner that wants to grow her business would be silly not to take advantage of the incredible opportunities to connect through the internet. And the number of people your company can connect with through your website, blog and social media, are virtually unlimited. Landscape businesses are built from cultivating, not only plants, but more importantly, relationships. The internet allows us to connect with more people and build more relationships then we ever could before. The quality of your relationships are determined by the value of your content to your readers.

In order to build relationships through your website and social media, your content must be compelling, authentic, educational and at times, surprising. Valuable information attracts, creates trust, credibility and authority. And that is better than money in the bank. If you’re known as a thought leader in your niche, you will attract and convert visitors into buyers. This does not mean you can let your production values slip, but the combination of focusing on design, quality and exceeding your customers’ expectations along with connecting on the web, will catapult your company’s growth.

*Ted Rubin: ROR: The New Measure of Success http://tedrubin.com/return-on-relationship-the-new-measure-of-success/