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Category Archives: Marketing

Choose to be proactive with the future of your business

It’s easy to run a business in default mode, to operate reactively instead of proactively. Many business owners do it. They allow systems to develop by happenstance in their business rather than designing them with intention; they keep their business afloat on referrals and word-of-mouth instead of developing a Marketing Strategy to attract their ideal customer; they pass […]

Your Customers Already Know the Truth

The downside of being a small business, we are at the mercy of our help. Anyone on your team doesn’t show up there isn’t usually someone who can step into their place. This can affect completion deadlines. Customers are aware of these things. we’re hired because of our talents. The care and skill our people […]

Leading through COVID and Beyond

        Leading Through a Crisis and Beyond   Right now it can be hard to see beyond the overwhelm, the disbelief and your own negative outlook. You may be facing the need to keep employees safe, manage productivity, and protect revenue. All in an environment where it’s hard to know what is […]

The Innovation Cycle

Because we are in a constantly changing world. Our systems must be dynamic, keeping pace with evolving markets, customer preferences, and competition. Continuous systems improvement is the ongoing process of: Innovation – discovering a better way Quantification – testing and measuring it Orchestration – documenting and implementing your systems It’s about continually improving your customer […]

“I Can’t Find Good People!”

How many times a month do I hear that! Yet most business owners don’t make the connection from their vision for the company to their company’s brand and to attracting people who want to work. Attracting the right people means getting people who believe what you do about the importance of your work. A well-organized […]

Become the Leader Your Business Demands

The 5 essential skills of leadership    Concentration – focus, exclusive attention, connection to the present. Discernment – prioritization of choices to achieve your vision Organization – a transformation from chaos to order, gives meaning to your vision and provides the structure to achieve your goals. Innovation – continually pursuing a better way Authenticity – […]

Systems Are Not the Answer. At least not the whole answer.

The relationship between people and systems Building a business that works for you requires a deep understanding of how powerfully people can connect with systems. Carefully crafted systems based on your business objectives and your values can give your business superior results. But it’s important to remember that building a business that works for you, […]

To Life!

You only have one life, so live a life of meaning When will enough be enough? What will have to happen before you realize that we are all in our one and only chance at it? It’s happening now, and we don’t get do-overs. When will you stop settling for less than you deserve? Commit […]

HOUZZ: Unwind With Gorgeous Garden Retreats

As certified houzz marketers We like to show some of the beautiful work that’s pictured on houzz. We have a huge appreciation for good work and would like to share our blog post with houzz. Location: Dedham, Massachusetts Who uses it: Christine St. Jean and husband Tim Heckel share this space with neighbors and friends when […]