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Category Archives: Marketing

The Innovation Cycle

Because we are in a constantly changing world. Our systems must be dynamic, keeping pace with evolving markets, customer preferences, and competition. Continuous systems improvement is the ongoing process of: Innovation – discovering a better way Quantification – testing and measuring it Orchestration – documenting and implementing your systems It’s about continually improving your customer […]

“I Can’t Find Good People!”

How many times a month do I hear that! Yet most business owners don’t make the connection from their vision for the company to their company’s brand and to attracting people who want to work. Attracting the right people means getting people who believe what you do about the importance of your work. A well-organized […]

Become the Leader Your Business Demands

The 5 essential skills of leadership    Concentration – focus, exclusive attention, connection to the present. Discernment – prioritization of choices to achieve your vision Organization – a transformation from chaos to order, gives meaning to your vision and provides the structure to achieve your goals. Innovation – continually pursuing a better way Authenticity – […]

Systems Are Not the Answer. At least not the whole answer.

The relationship between people and systems Building a business that works for you requires a deep understanding of how powerfully people can connect with systems. Carefully crafted systems based on your business objectives and your values can give your business superior results. But it’s important to remember that building a business that works for you, […]

To Life!

You only have one life, so live a life of meaning When will enough be enough? What will have to happen before you realize that we are all in our one and only chance at it? It’s happening now, and we don’t get do-overs. When will you stop settling for less than you deserve? Commit […]

HOUZZ: Unwind With Gorgeous Garden Retreats

As certified houzz marketers We like to show some of the beautiful work that’s pictured on houzz. We have a huge appreciation for good work and would like to share our blog post with houzz. Location: Dedham, Massachusetts Who uses it: Christine St. Jean and husband Tim Heckel share this space with neighbors and friends when […]

Landscape Projects Go the Whole 9 Yards

It’s Memorial Day Weekend. One the biggest problems we face as landscape professionals is taking the lows out of our production cycles. After July 4th sales drop way off. The time to market for those possible sales is now. This content comes straight from Houzz. I publish it now in the hopes of inspiring some marketing that […]

Life Before Auto-CAD

I am happy to say I am too young to remember these times. I remember blueprints though. And that ammonia smell to make copies. There are lots of people working in our industry today who have no idea what it was like before CAD. There WILL be lots of people who will not remember what […]

9 Reasons to Consider Good Design

Let’s start with a definition and a quote: “Design is not just what it looks like. Design is how it works.” -Steve Jobs   Good design works well, feels right and communicates. Good design doesn’t start with an aesthetic objective, good design starts with a communication objective Design makes a good first impression. You only […]