Deliberately lo-fi

The resolution of communication has been on a downward slide for more than a decade. Careful hand-tuned typography shifts to endless Helvetica, poorly kerned.

Face to face goes to landline phone call goes to cell phone calls, goes to yelling into a speakerphone goes to lazy Zoom etiquette.

Music goes from live to vinyl to mp3.

Much of this is driven by the need to squeeze more and more stuff into a narrow pipe combined with a cultural desire for more instead of better.

But… It will flip. It always does.

Because better is better. – Seth Godin

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