DESIGN: Eliminate the Competition, Get Your Price

Imagine this scenario: You meet with a prospective client, and within a single visit, you’ve not only secured their commitment to your design services, positioned your company as the clear choice over the competition for the construction of the project as well.

How is this possible? By leveraging the power of design.

Offering in-house design services can be the key to eliminating the competition and commanding higher prices for your work. Captivating clients through the power of design. But it’s not just about your design expertise – it’s about the way you approach the entire sales process.

Elevate Their Vision with a Personalized Design Brief

The process begins with a deep dive into understanding your client’s needs and desires. Through active listening, you’ll uncover the underlying motivations that will shape the project’s direction.
Armed with this insight, you’ll craft a personalized Design Brief that brings their outdoor living vision to life. This document will not only outline the scope of work but also speak to their senses, using evocative language to describe the form, function, and aesthetic of the proposed design.
By presenting a Design Brief that truly resonates with the client on an emotional level, you’ll demonstrate your ability to translate their dreams into a tangible reality.

Secure the Commitment with a Retainer Agreement

With the client’s excitement piqued by the personalized Design Brief, it’s time to solidify their commitment through a thoughtfully structured Retainer Agreement. This agreement commits the client to the project through a design retainer, which is ultimately applied as part of the down payment for construction. The value of this approach is twofold – for you, the design-build contractor, it means you don’t have to invest in an expensive design process without a firm commitment, and for the client, it expedites the overall project timeline.

This low-barrier entry point not only secures the client’s financial investment but also signals their trust in your design expertise. The Retainer Agreement will outline the specific services you’ll provide, from finalizing the design plans to managing the construction process. By obtaining this tentative commitment upfront, it allows you to quickly finalize the design plans and move the project into the construction phase, ensuring your client’s outdoor living vision can be brought to life in an efficient manner, as their place in your construction queue is secured. Approach this discussion with transparency, ensuring the client understands precisely what they can expect in return for their retainer.

The Competitive Edge

By leading with design and captivating your clients through a personalized Design Brief, you’ll set your company apart from the competition. No lengthy proposals or drawn-out decision-making processes – just a seamless, efficient path to transforming their outdoor space.
The result? Eliminated competition and the ability to command the prices you deserve. Embrace the power of design, and watch as you elevate your business to new heights.

Next we’ll cover the sales process. It’s basically a 1 visit call to qualified prospects. Find the link here

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