Structure Enhances Creativity

Most things can be done in a variety of different ways. Doing things the same way every time will improve results. You’ll go deeper into the process with each effort. From mowing a lawn, constructing a patio, selling a job, to designing a garden, wrap process around it and you’ll see how infinitely detailed and beautiful even the mundane can be. Through the effort, fine points will emerge that will inform the process and allow you to improve each time you do it.

“the creative process is the same secret in science as it is in art. They are all the same absolutely.”
Josef Albers

We call it the creative process.

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