Marketing for Cheapskates: Little money Big ROI

Content Marketing. It’s everything you put up on the web, your company’s website, FaceBook page, LinkedIn company page, blog, photos, webinars, ebooks videos, podcasts,all of it, its all content. Everything you put up on Social Media is content as well. It’s considered inbound marketing as it pulls your prospects into a process as you attempt to establish relationships with people interested in your company’s products or services. If you do it yourself, its cheap too. There is no reason a new, young, just starting out company, can’t compete against the older larger established firms in your niche and win. If you know your trade and can communicate your knowledge and value in an educational, interesting way; there is no reason you can’t conquer the social media scene for your niche. Pull your target market in with relevant valuable information that creates trust, credibility and establishes your company as an expert in your field. Potential customers will be attracted to your message as it solves problems, relieves stress or fulfills their dreams. It’s all about informative content, providing valuable information that positions your company as the thought leader or trusted authority.

If your reading this, chances are your in a field like landscaping, that is perfect for content marketing. Inbound or content marketing works well for products or services with high dollar values, longer research cycles and knowledge-based products. In these areas prospects are more likely to get informed and hire someone who demonstrates expertise. Content drives conversation that engages your customers. Stir up interest about things that are important to your customers and that relate to your service. Get them to see you as a friendly reliable knowledgeable source of information on your trade and when they have the need or desire they’ll think of you and whats more they’ll be half way through the buying process before you even make the sales call.

If you’re too busy doing the work and you’d like help with content marketing hit the contact us button, send us your information and we’ll be happy to call.