As a landscape designer or design-build pro, you didn’t get into this business to spend hours hunched over a computer, wrestling with CAD software and 3D modeling programs. You’re a creative at heart, and your true passion lies in transforming outdoor spaces into stunning, functional masterpieces. But let’s be real – all that technical drafting […]
As a landscape/hardscape contractor, you know that design is a critical component of any successful project. However, not all design services are created equal. When it comes to outsourcing your design needs, there are several key factors that set SOD Landscape Design Support Services apart from the generic “Design-from-A-far (Remote)” services. 1. We Understand Your […]
You must know your stuff. That’s the relatively easy part. If you’re reading this, you are likely a seasoned pro with experience in the field of outdoor living design and construction. If you’re a student or just thinking about starting out, don’t start in sales. Get out there and do some construction before you go […]
It’s Memorial Day Weekend. One the biggest problems we face as landscape professionals is taking the lows out of our production cycles. After July 4th sales drop way off. The time to market for those possible sales is now. This content comes straight from Houzz. I publish it now in the hopes of inspiring some marketing that […]
My family has been in landscaping for over 80 years. I haven’t been around that long, but as long as I can remember, the business has been all about differentiation, based on value. There will always be someone who can make it cheaper, deliver it faster or a company that doesn’t understand their costs. The […]
Customer testimonials are a great way to build credibility with your target market. Neighborhood referral letters juice up the power of a testimonial even more. Follow this 9 step process and you’ll improve your referrals and get great benefits from your most desired customers: 1. During the sales process for a landscaping project be sure […]
Content Marketing. It’s everything you put up on the web, your company’s website, FaceBook page, LinkedIn company page, blog, photos, webinars, ebooks videos, podcasts,all of it, its all content. Everything you put up on Social Media is content as well. It’s considered inbound marketing as it pulls your prospects into a process as you attempt […]