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Tag Archives: successful

Brand: It’s All About You

Most of us when we started thinking about owning our own business thought more about the type of work we’d do, the services we’d offer, and the nuts and bolts of operations. Branding to most of us was more like the packaging around our business; the logo, the website and our business cards. These are […]

Successful Businesses Know Why

Your Brand is the result of “Why”. Your employees, the way you operate in the market, your customer service and not to mention your mission statement are all results of “Why”. Why is what you believe, it’s the reason  you do what you do. It’s the motivation behind people choosing your product or service; it’s […]