The Year in Review After Thanksgiving, for most northern hemisphere landscape companies, is the time for review. In most areas, there isn’t much snow until January, maintenance work is winding down, as is construction. It’s a great time of year to take stock of what happened during the year. It’s a time for managers to […]
Work smarter, well yeah… duh. Working smarter is developing systems to make money. When you stop to think about it, it doesn’t matter if it’s a product or service your business sells. What matters is how you sell it. Franchising is all about developing processes ways to do things and using those process as building […]
There are lots of great landscaping businesses out there making a ton of money every year that don’t twitter, tweet, blog or Facebook. Are they wrong? They are building exceptional businesses through personal relationships by differentiating themselves; focusing on design, quality and value. Yes they value connection, but their connections are not web based, they’re […]
Customer testimonials are a great way to build credibility with your target market. Neighborhood referral letters juice up the power of a testimonial even more. Follow this 9 step process and you’ll improve your referrals and get great benefits from your most desired customers: 1. During the sales process for a landscaping project be sure […]
As salespeople we all know nothing is worse than wasting time with prospects who are not ready to buy. The highest performing salespeople are closing deals at rates of over 40%. With our best clients, we’ve been closing at over 60%. This is possible if marketing is targeted and you’re qualifying leads. Qualifying a lead. […]
An old adage in business states: “It all starts with the sale”. Yeah but, not so much. Long before you’re sitting in front of an interested prospect there is a lot of work that has to be done in order for you to have the opportunity to sit with a person that is more than […]
Salespeople have an insatiable need for leads. Motivated salespeople need a pipeline of leads to support and sustain their livelihoods. Marketing must bring in the right prospects; interested people who are attracted to the company’s brand and are ready to purchase. When branding is true to you and your company’s strengths and the marketing targets […]
Content Marketing. It’s everything you put up on the web, your company’s website, FaceBook page, LinkedIn company page, blog, photos, webinars, ebooks videos, podcasts,all of it, its all content. Everything you put up on Social Media is content as well. It’s considered inbound marketing as it pulls your prospects into a process as you attempt […]