As a hardscape contractor, you know your clients’ vision is the key to creating outdoor living spaces that truly wow. But turning those ideas into professional-looking designs can be time consuming. Taking you away from what you do best – the construction and installation and serving your clients. Outsourcing your drafting and visualization needs can […]
Designing a landscape can be a complex and time-consuming process, but with the right approach, you can streamline your workflow and increase your efficiency. One effective strategy is to break up the design work into stages and outsource the CAD and 3D drafting to a specialized provider. Stage 1: Landscape Concept Development Stage 2: Review […]
The sale is often made on the first call, and more than likely won or lost in the first 30 seconds. However, the process is important, and if any sale fails to close, it’s likely you skipped a step. This is true for the Design Brief/Retainer Agreement sales process as well. Sales are always non-linear, […]
You must know your stuff. That’s the relatively easy part. If you’re reading this, you are likely a seasoned pro with experience in the field of outdoor living design and construction. If you’re a student or just thinking about starting out, don’t start in sales. Get out there and do some construction before you go […]
This guide will equip you with a 5-step approach to securing design retainer agreements, allowing you to focus on what you do best: creating stunning outdoor escapes for your clients. (Side note: After my first sales call using this process after nearly 20 years of doing it “the old fashioned contractor way “my remark to […]
Customer testimonials are a great way to build credibility with your target market. Neighborhood referral letters juice up the power of a testimonial even more. Follow this 9 step process and you’ll improve your referrals and get great benefits from your most desired customers: 1. During the sales process for a landscaping project be sure […]
When it comes to selling there’s no difference between a baseball player and a salesperson; the one who will bat over 300 or close greater than 30% are those with heart. And for those salespeople representing a product or service with marketing and branding aligned to the sales process,achieving a close rate of over 50% […]
Nearly every aspect of the business development process should be geared towards building a relationship of mutual support with your prospective customers. By taking your focus from the sale and concentrating on your clients’ needs, you’ll send a powerful message of concern and genuine customer care that will earn their trust, their commitment to your […]
An old adage in business states: “It all starts with the sale”. Yeah but, not so much. Long before you’re sitting in front of an interested prospect there is a lot of work that has to be done in order for you to have the opportunity to sit with a person that is more than […]
Your Brand is the result of “Why”. Your employees, the way you operate in the market, your customer service and not to mention your mission statement are all results of “Why”. Why is what you believe, it’s the reason you do what you do. It’s the motivation behind people choosing your product or service; it’s […]