Heart Blog

At the center of the philosophy of Heart is the entrepreneur's core values, those beliefs he holds to be good and important. Upon this foundation, the entrepreneur builds his brand, which, in the twenty-first century digital economy, is his authentic voice, his vision, his values, his meaning and his purpose.

Heart is your intellectual and emotional energy. Heart is truth, integrity, and honesty. Heart is being true to yourself and your values. Your heart gives meaning to your life. Let it pervade through all you do and people will respond in kind. Heart-centered work is done for the purpose of making a profit as well as empowering people and improving communities. Heart is the highest expression of business. Heart will fulfill the desires of a company's employees, its shareholders, its customers and its community. A company operating with heart will be, Extraordinary.

Your business's brand once meant little more than the logo on your letterhead. Today, with the advent of social media and vocal online customers, branding means so much more.

In the twenty-first century, your brand is your voice, your vision, your values, your meaning, and your purpose; it’s now less about what you’re selling, and more about how people identify with what you believe.

In Heart: Building a Great Brand in the Digital Age, entrepreneur and business consultant Dan Pestretto lays out a simple but powerful roadmap for growing your brand, based on his Principles of Heart.

When you add your heart and passion into your business model, customers can't help but notice—and respond to—,your sincerity and vision. Truly believing in what you're doing strengthens your reputation, while putting your heart into customer service ensures consumers have a positive experience with your company—a vital component of branding in a world where one negative Tweet can ruin a brand's reputation in days.

Thorough, insightful, and entertaining, Heart offers entrepreneurs a chance to reach out to the public, creating a connection that benefits businesses and customers alike.


"Your book is the heart of the matter. It resonates with your joy, your love, your passion, your deep conviction that life and your business are about heart. To everyone who might be interested in getting their business to be great, read this book. Live it. With love."
Michael E. Gerber author of The E-Myth books and Awakening the Entrepreneur Within.


Are You and Your Team Engaged in Meaningful Work?

“Whatever work there is should have as much meaning as possible. Wherever possible, workmen should be artists; their work should be the application of knowledge or science and known and enjoyed by them as such.” -Michael E. Gerber (Author of “The EMyth Revisited”)   In business coaching, the secret to helping people is in asking […]

On Being A Dad -by Vitaliy Katsenelson CFA

This appeared in my Spam folder and the title got me to open it. The sentiments expressed are at the heart of why I do the work at Systems Organized by Design SOD. I feel fortunate that I took the time to read this. I hope you do too. A CFA’s perspective is a lot […]

The Innovation Cycle

Because we are in a constantly changing world. Our systems must be dynamic, keeping pace with evolving markets, customer preferences, and competition. Continuous systems improvement is the ongoing process of: Innovation – discovering a better way Quantification – testing and measuring it Orchestration – documenting and implementing your systems It’s about continually improving your customer […]

Commit to Excellence. Continuously Improve Your Systems

What is the meaning of what we do as landscape business owners? What is the purpose of being in business, if not to do it better than anyone else has ever done before? “There is always a better way.”  How you and your team do things to honor your commitments to each other and to […]

“I Can’t Find Good People!”

How many times a month do I hear that! Yet most business owners don’t make the connection from their vision for the company to their company’s brand and to attracting people who want to work. Attracting the right people means getting people who believe what you do about the importance of your work. A well-organized […]

Organize Your Business Around Functions

To have a business that works for you it must be organized. Our goal is to have a business that works without you. Crucial to that is a business organized around systems and accountability: Here are 3 critical elements to consider. Vision. A picture of your business when it’s working for you. But it’s a […]

Your Landscape Business: A Dojo for Developing a High-Performing Team

Standards Set the Bar Standards are more than ideals. Standards must be committed to throughout your organization. Your standards pertain to the company overall and to each position on your organization chart. Standards define how you want your team to act with customers, prospects and among each other. Standards should be measurable in terms of […]

Curiosity + Creativity + Structure = Innovation

Systems facilitate spontaneity, excellence, and growth Building a systems-based business is a strategy Systems are the structure through which amazing things can happen. If you’ve thought about it or not, the business you have right now has systems. Ways of operating, that mostly happens the same way over and over again. If these systems were […]