Heart Blog

At the center of the philosophy of Heart is the entrepreneur's core values, those beliefs he holds to be good and important. Upon this foundation, the entrepreneur builds his brand, which, in the twenty-first century digital economy, is his authentic voice, his vision, his values, his meaning and his purpose.

Heart is your intellectual and emotional energy. Heart is truth, integrity, and honesty. Heart is being true to yourself and your values. Your heart gives meaning to your life. Let it pervade through all you do and people will respond in kind. Heart-centered work is done for the purpose of making a profit as well as empowering people and improving communities. Heart is the highest expression of business. Heart will fulfill the desires of a company's employees, its shareholders, its customers and its community. A company operating with heart will be, Extraordinary.

Your business's brand once meant little more than the logo on your letterhead. Today, with the advent of social media and vocal online customers, branding means so much more.

In the twenty-first century, your brand is your voice, your vision, your values, your meaning, and your purpose; it’s now less about what you’re selling, and more about how people identify with what you believe.

In Heart: Building a Great Brand in the Digital Age, entrepreneur and business consultant Dan Pestretto lays out a simple but powerful roadmap for growing your brand, based on his Principles of Heart.

When you add your heart and passion into your business model, customers can't help but notice—and respond to—,your sincerity and vision. Truly believing in what you're doing strengthens your reputation, while putting your heart into customer service ensures consumers have a positive experience with your company—a vital component of branding in a world where one negative Tweet can ruin a brand's reputation in days.

Thorough, insightful, and entertaining, Heart offers entrepreneurs a chance to reach out to the public, creating a connection that benefits businesses and customers alike.


"Your book is the heart of the matter. It resonates with your joy, your love, your passion, your deep conviction that life and your business are about heart. To everyone who might be interested in getting their business to be great, read this book. Live it. With love."
Michael E. Gerber author of The E-Myth books and Awakening the Entrepreneur Within.


Generosity’s Power to Achieve Strategic Goals

Have you noticed how difficult it has become to call most of the larger companies in the US? I mean if you have a technical problem or a service issue just try to find a number to call them directly. Heck even sales are becoming mostly automated!   This is not a rant on AI, automation, […]


We can choose to commit to a recursive and infinite path that elegantly creates more of the same. We can choose possibility. We can choose connection. We can choose optimism. We can choose justice. We can choose kindness. We can choose resilience. And we can decide to take responsibility. Each leads to more of the […]

Turning frustrations into solutions

January 7, 2021 In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Dan Pestretto to the show. Dan is a former landscaper turned coach/consultant that focuses his time on helping landscape companies implement systems to support healthy growth. Dan shares how he learned from his biggest failures and now uses those lessons […]

Great Expectations Landscape Design Build 2021

It’s a reflective time of year. This year showed a lot of us what we’re made of. The realization that the businesses we’ve spent so long to build are underpinned by things out of our control. Government’s reaction to the pandemic was surprising. Both good and bad. But as they say, there is light at […]

Create your profit plan for 2021

This is a three-part series on creating your profit plan for 2021. It written by Paul Bauscher a colleague and fellow EMyth Coach. In my last five years as a business coach, only two of my clients have had an operational budget in place when I started working with them. Let that sit for a moment. Of […]

Achieving Business Development Goals for 2021

If you had asked me what 2020 would bring last year at this time, I would have said things about it being an election year, and that we could expect continued growth and prosperity for our industry throughout the coming year. I would have thought 2021 would have brought some change. Boy, would I have […]

The Difference between Art and Science

Landscape Design Builders – Are the plans even half of it? From Seth Godin Nov. 9th – “One difference between science and art If you can’t replicate the work and get the same outcome, then it’s not science. If you can replicate the work and get the same outcome, it’s not art.” This brings me […]

Gratitude and Grace

Thanksgiving is my favorite holiday. Around the world, there are harvest holidays with gratitude at their core. No matter who we are, or what has happened, there is always reason to be grateful. Even in a pandemic.  Yesterday I posted a video on the blog about our future. I am grateful for the young people […]

The Future is Bright

A purpose in life. Make the world better, more beautiful, resilient, sustainable, colorful, and delicious. Congratulations #RINLA Great thoughts and a really nice video.

9 Reasons to Spend Time on Design

Let’s start with a definition, Steve Jobs defined it well. “Design is not just what it looks like. Design is how it works.”  Good design works well and feels right. Good design doesn’t start with an aesthetic objective, good design starts with a communication objective. By that I mean what do we want to say? […]