Your business's brand once meant little more than the logo on your letterhead. Today, with the advent of social media and vocal online customers, branding means so much more.
In the twenty-first century, your brand is your voice, your vision, your values, your meaning, and your purpose; it’s now less about what you’re selling, and more about how people identify with what you believe.
In Heart: Building a Great Brand in the Digital Age, entrepreneur and business consultant Dan Pestretto lays out a simple but powerful roadmap for growing your brand, based on his Principles of Heart.
When you add your heart and passion into your business model, customers can't help but notice—and respond to—,your sincerity and vision. Truly believing in what you're doing strengthens your reputation, while putting your heart into customer service ensures consumers have a positive experience with your company—a vital component of branding in a world where one negative Tweet can ruin a brand's reputation in days.
Thorough, insightful, and entertaining, Heart offers entrepreneurs a chance to reach out to the public, creating a connection that benefits businesses and customers alike.
Amazon.com/Heart-Building-Great-Brand-Digital-Kindle-Edition
As a landscape designer or design-build professional, you’ve poured your heart and soul into creating stunning outdoor spaces. But let’s be honest, the technical aspects of the job – CAD drafting, 3D modeling, and rendering – can be a real drag on your creativity and productivity. That’s where outsourcing your design graphics work to a […]
As a landscape designer or design-build pro, you didn’t get into this business to spend hours hunched over a computer, wrestling with CAD software and 3D modeling programs. You’re a creative at heart, and your true passion lies in transforming outdoor spaces into stunning, functional masterpieces. But let’s be real – all that technical drafting […]
As a hardscape contractor, you know your clients’ vision is the key to creating outdoor living spaces that truly wow. But turning those ideas into professional-looking designs can be time consuming. Taking you away from what you do best – the construction and installation and serving your clients. Outsourcing your drafting and visualization needs can […]
As a landscape/hardscape contractor, you know that design is a critical component of any successful project. However, not all design services are created equal. When it comes to outsourcing your design needs, there are several key factors that set SOD Landscape Design Support Services apart from the generic “Design-from-A-far (Remote)” services. 1. We Understand Your […]
Designing a landscape can be a complex and time-consuming process, but with the right approach, you can streamline your workflow and increase your efficiency. One effective strategy is to break up the design work into stages and outsource the CAD and 3D drafting to a specialized provider. Stage 1: Landscape Concept Development Stage 2: Review […]
The sale is often made on the first call, and more than likely won or lost in the first 30 seconds. However, the process is important, and if any sale fails to close, it’s likely you skipped a step. This is true for the Design Brief/Retainer Agreement sales process as well. Sales are always non-linear, […]
You must know your stuff. That’s the relatively easy part. If you’re reading this, you are likely a seasoned pro with experience in the field of outdoor living design and construction. If you’re a student or just thinking about starting out, don’t start in sales. Get out there and do some construction before you go […]
LANDSCAPE DESIGN BUILD CONTRACTORS What if I told you there’s a proven method to achieve close ratios of over 50% in your landscape design build business? In this thought-provoking video, I uncover the powerful union between Lead Qualification and Sales processes. Discover the four key strategies that can transform your approach and drive unprecedented success. […]
This guide will equip you with a 5-step approach to securing design retainer agreements, allowing you to focus on what you do best: creating stunning outdoor escapes for your clients. (Side note: After my first sales call using this process after nearly 20 years of doing it “the old fashioned contractor way “my remark to […]
Imagine this scenario: You meet with a prospective client, and within a single visit, you’ve not only secured their commitment to your design services, positioned your company as the clear choice over the competition for the construction of the project as well. How is this possible? By leveraging the power of design. Offering in-house design […]