Heart Blog

At the center of the philosophy of Heart is the entrepreneur's core values, those beliefs he holds to be good and important. Upon this foundation, the entrepreneur builds his brand, which, in the twenty-first century digital economy, is his authentic voice, his vision, his values, his meaning and his purpose.

Heart is your intellectual and emotional energy. Heart is truth, integrity, and honesty. Heart is being true to yourself and your values. Your heart gives meaning to your life. Let it pervade through all you do and people will respond in kind. Heart-centered work is done for the purpose of making a profit as well as empowering people and improving communities. Heart is the highest expression of business. Heart will fulfill the desires of a company's employees, its shareholders, its customers and its community. A company operating with heart will be, Extraordinary.

Your business's brand once meant little more than the logo on your letterhead. Today, with the advent of social media and vocal online customers, branding means so much more.

In the twenty-first century, your brand is your voice, your vision, your values, your meaning, and your purpose; it’s now less about what you’re selling, and more about how people identify with what you believe.

In Heart: Building a Great Brand in the Digital Age, entrepreneur and business consultant Dan Pestretto lays out a simple but powerful roadmap for growing your brand, based on his Principles of Heart.

When you add your heart and passion into your business model, customers can't help but notice—and respond to—,your sincerity and vision. Truly believing in what you're doing strengthens your reputation, while putting your heart into customer service ensures consumers have a positive experience with your company—a vital component of branding in a world where one negative Tweet can ruin a brand's reputation in days.

Thorough, insightful, and entertaining, Heart offers entrepreneurs a chance to reach out to the public, creating a connection that benefits businesses and customers alike.


"Your book is the heart of the matter. It resonates with your joy, your love, your passion, your deep conviction that life and your business are about heart. To everyone who might be interested in getting their business to be great, read this book. Live it. With love."
Michael E. Gerber author of The E-Myth books and Awakening the Entrepreneur Within.


Dominate Your Market with SOD’s 7 Day or Less Design Support Services

As a seasoned landscape contractor, you know the key to winning jobs is wowing clients with jaw-dropping visuals that bring their outdoor visions to life. But creating professional-grade 3D renderings and video walkthroughs in-house is a massive drain on time and resources. That’s where SOD’s specialized landscape design services give you the competitive edge. We […]

Resizing Photos: A few Easy Ways to Resize Photo Files

Using your computer’s built-in photo viewer ???? Most computer Operating Systems come with a basic photo viewer program. Open your photo in the viewer and look for an “edit” or “resize” option. You may be able to enter a specific desired file size (e.g., 3MB) or reduce the photo dimensions (e.g., percentage or pixels). Save […]

Help Guide #4 Nailed It (Almost?): Understanding Revisions

Section 4a: What constitutes a revision? Creating a stunning design often involves some back-and-forth to get it just right. That’s why we offer a complimentary round of revisions with every order!  Here’s how it works: We Got It Wrong? We’ll Fix It (Rectifications): Changing Your Mind? Revisions Are Here (Revisions): How Revisions Work: A revision […]

Help Guide #3

Important Details to Understand Section 3a: Understanding Your Presentation: Primary Products vs Add-Ons There are two main parts to every presentation we create: Primary Products and Add-Ons.  Knowing the difference is important because it affects how you receive your final product and how revisions are handled. Let’s break it down: Here’s a quick rundown of […]

Help Guide #2

Section 2 – Getting Your Project Started: Onboarding The Project Submission Form (PSF) might sound fancy, but it’s actually your best friend when it comes to getting your project off to a smooth start. Here’s the deal: Checklist: The PSF is like a cheat sheet to make sure you’ve got everything we need – no […]

Help Guide #1

Help Guide Section 1: Preparing Your Information (What we need from you.) This section guides you through compiling the information needed for SOD Landscape Design Support to create your CAD drawings efficiently and accurately. 1a. What Information Do I Need to Provide? To streamline the process, consider these two key questions at the start of […]

Generosity’s Power to Achieve Strategic Goals

Have you noticed how difficult it has become to call most of the larger companies in the US? I mean if you have a technical problem or a service issue just try to find a number to call them directly. Heck even sales are becoming mostly automated!   This is not a rant on AI, automation, […]


We can choose to commit to a recursive and infinite path that elegantly creates more of the same. We can choose possibility. We can choose connection. We can choose optimism. We can choose justice. We can choose kindness. We can choose resilience. And we can decide to take responsibility. Each leads to more of the […]

Turning frustrations into solutions

January 7, 2021 In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Dan Pestretto to the show. Dan is a former landscaper turned coach/consultant that focuses his time on helping landscape companies implement systems to support healthy growth. Dan shares how he learned from his biggest failures and now uses those lessons […]